A Treatment for the song "I Found u" by:

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Presented by Absurd Hero Productions, a Los Angeles based motion picture company.  

*The treatment below illustrates a very simple, rough example of the concept. The idea is that Michael would create the character and chose (or approve) a storyline and we would build a custom animation for it.

The story

After reviewing the reference material sent to me, I imagined…

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An Animated World

invented by Michael Angelakos…

Press play. Fade in.

The music starts on an empty white canvas as the sketch of a young girl begins to appear. She seems sad and melancholic. The animation continues in real-time as pencil sketching reveals our heroine more and more, her body slowly being filled in with detail - heavier shadows, thicker lines - as the lyrics begin to join the rest of the animation…

Then, a little ball of shining light appears next to her and begins to fly or float away, promoting her to move and follow it…

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As our character chases the ball of light, an environment begins to build, animating more and more detail, adding little bursts of color on beat with the song as the story progresses…

As she follows the little ball of light (or a flower pedal, or a butterfly) throughout the song, she gets closer and closer to “catching it” but “obstacles” or “challenges” keep getting in the way. We watch our character overcome these impediments one by one, as the animation is now getting more and more detailed…

After a long journey through mountains, rain, and snow, our character is triumphant! Finally, she’s able to catch the little shining ball of light and in the spirt of having a character arc, maybe she suddenly turns into a “super version” of herself. Maybe it’s as simple as a cape appearing on her shoulders as she stands tall, the sun shines and she flies away at the end of the song. Ultimately, it could be any character in any storyline that Michael wants to create…it’s his world.

Creating THE Character

All of the images featured in this treatment were created by my animation team. I work with 3 artists who all have different styles, but they will all work together to create a special and memorable custom animation for “I Found U”. Our plan would be to first have Michael pick a character (a cat, a ball of yarn, a little girl, etc.) and then we will create a quick “character look” that includes style and color palette. We will then move on to a 15 second Animatic so we can pre-visualize how everything will look. Upon approval, we will then create the entire video. Michael will be able to mix and match characters and style from our past archives to create his own unique hero for this story. Here are a few images from different artistic styles we offer…

Check out this quick mash-up of our past projects set to 30 sec. of “I Found U” by pressing play on the video blow. This showcases some style and direction and how fun this can be: